Home Championship Six Championship clubs push EFL to finalise £400million deal to sell up to private equity

Six Championship clubs push EFL to finalise £400million deal to sell up to private equity

by Football Frenzied

A group of Championship clubs are urging the EFL to sell a stake in their three divisions to private equity in an attempt to safeguard their future.

Sportsmail has learned that an alliance of six clubs are working with American investment bank JP Morgan to drive interest in a sale, with the clubs’ valuation of the EFL at around £2billion.

That figure is £500million higher than the only concrete offer the EFL have received to date from TPG Capital, full details of which can be revealed today.

Six Championship clubs are urging the EFL to sell a stake in their divisions to private equity

The alliance is working with JP Morgan over a sale with a £300million bid still on the table

The alliance is working with JP Morgan over a sale with a £300million bid still on the table

EFL chairman Rick Parry rejected TPG’s initial approach last month but their £300m bid for a 20 per cent stake, rather than the £400m the clubs want, remains on the table and they want a deal by the end of the year.

Other clubs are opposed to an equity sale, particularly if it involves diluting their voting rights, and want the EFL to intensify their talks with the Premier League over a rescue package.

TPG’s proposal is being taken seriously enough to have been presented to the EFL Board, however, while a number of clubs are also understood to have held individual talks with the American company.

EFL chairman Rick Parry (right) rejected TPG Capital's £300m bid last month

EFL chairman Rick Parry (right) rejected TPG Capital’s £300m bid last month

Their offer is based on a £300m investment in the EFL in return for a fifth of its commercial income and 51 per cent voting rights, effectively giving them control of all future commercial and structural decisions.

Talks with the EFL have been conducted by Malte Janzarik, TPG’s head of European investments, and Dominic Coles, a former BBC executive and chair of rights company GB Sport Media. 

Sportsmail has learned the full details of TPG’s proposition, which is to give £270m to the clubs to help cope with financial challenges caused by Covid-19, plus a further £30m set aside to create a new centralised commercial operation to manage all future broadcast, sponsorship and streaming negotiations.

TGP Capital's offer would have seen £270million given to EFL clubs to safeguard their future

TGP Capital’s offer would have seen £270million given to EFL clubs to safeguard their future

Of the £270m payout, £135m would be paid to the EFL up front, with a further £33.75m due after each of the next four years.

In addition, TPG are willing to donate £3m to the EFL Trust, the organisation’s charitable arm which runs educational and fitness projects in the communities served by its 72 clubs.

SO, WHO ARE TPG? 

A private equity firm based in San Francisco seeking to buy a stake in the EFL, with Sportsmail revealing details of their offer for the first time. 

It would be a £300m investment in return for 20 per cent of EFL’s commercial sales and 51 per cent voting rights, valuing the three divisions at £1.5bn.

 Around £270m would be given to the clubs — 50 per cent up front followed by 12.5 per cent in each of the next four years — with £30m set aside to set up a bespoke media rights and commercial sales company. 

TPG’s offer document does not specify how their investment should be distributed among the clubs or even between the divisions, which would be a source of considerable tension if it was accepted, but makes clear that their business model is based on increasing the value of the EFL’s broadcast and commercial deals.

The proposal states that the current £119m-a-year domestic television contract with Sky Sports in particular is significantly undervalued, with TPG claiming that they could bring in a contract worth £200m a year for the next rights cycle beginning in 2024.

It is made clear that these figures are partially based on the League Cup continuing. However, this is in doubt beyond 2024 due to the planned expansion of the Champions League which would restrict the involvement of top clubs and therefore reduce its value.

Despite this, TPG’s projection of the EFL’s overall revenues based on domestic and international broadcast rights and sponsorship deals shows a rise from the current figure of £190m to £325m by 2025.

TPG also plan to significantly expand the EFL’s streaming service, initially in overseas markets, with over 500 matches to be available from the 2022-23 season.

TPG capital also planned to improve the EFL's streaming service for football matches

TPG capital also planned to improve the EFL’s streaming service for football matches

The group cite the example of the NBA and NFL in selling season-passes to fans all over the world giving them access to every single match in the competition, a model it claims could be used to expand the EFL’s global appeal.

TPG also claim there is potential for growth in the sponsorship market, and propose selling a series of new partnership packages focusing on specific industries such as soft drinks, confectionery, technology, clothing, gaming and betting in the manner popularised by leading Premier League clubs.

In return for their investment TPG are demanding a so-called ‘special share’ in the EFL, giving them an effective veto over structural changes and any amendments to rules and regulations.

They also want all 72 clubs to sign an undertaking that they will stay in the EFL, following numerous recent threats to set up a breakaway league, and to be granted exclusivity in negotiations over potential investment until the end of the year.

Source: DailyMail

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